What is the AAVETech brand kit and how do I apply it?
Key takeaways
- Orange 700 #C2410C and Orange 600 #EA580C are the only two accent colours in the palette.
- Off White #FAFAF9 is the page surface, Pure White #FFFFFF carries the cards, and Ink #1C1917 carries the type.
- Inter is the typeface, weighted from 300 for body through 800 and 900 for the wordmark.
- The wordmark is the two-letter AA monogram on a red-to-orange gradient, and it is never re-drawn.
As of 24 October 2026: the service descriptions, prices and turnaround figures on this page are current.
What are the AAVETech brand colours?
Two accents and a neutral ramp. The accents are used sparingly, on conversion points and on the wordmark, and never as a body background. Everything else is neutral so that a page reads as premium rather than loud.
How is the AAVETech logo used?
The mark is the AA monogram in a rounded square on a red-to-orange gradient. It works on black, on near-black, on the gradient itself and on white. It is never stretched, never outlined, never recoloured and never replaced with a stock icon.
Which typeface does AAVETech use?
Inter, at every weight from 300 to 900. The scale below is the one used on the site, and proposals use the same scale so that a document and the website it points at feel like the same company.
Our Priority.
Which buttons and badges does AAVETech use?
One primary action per view, always on the gradient. Secondary actions are outlined and never compete. Badges come in three surfaces only, and a badge never carries information that is not in the sentence next to it.
Dark surface
Gradient fill
Light surface
What are the spacing and layout rules?
The site is deliberately spacious. The reading measure is capped at 900 pixels so a paragraph never runs long enough to lose the reader. Vertical rhythm is generous: 56 pixels above a section heading, 30 pixels around a direct answer block, and 24 pixels between paragraphs. Radii are large, 16 pixels for cards and 24 for the call-to-action panel, and the whole system rounds the same way so it reads as one thing.
| Token | Value | Where it is used |
|---|---|---|
| Measure | 900px | Main content column on every page |
| Wide measure | 1240px | Footer columns and the mega menu |
| Navigation height | 72px | Fixed header on every page |
| Section spacing | 56px | Above every H2 |
| Card radius | 16px | Cards, tables, panels and code blocks |
| CTA radius | 24px | The call-to-action panel |
| Body size | 16px | Paragraph text across the site |
| Line height | 1.75 to 1.82 | Body and list text |
| Accent usage | Conversion points only | Buttons, the wordmark, links and badges |
| Corner style | Rounded, 12 to 24px | Every card, panel and input |
Download the brand kit Medium article files
What are the common questions about the brand kit?
Need the assets in a different format?
Ask for the logo as SVG and PNG at every size, the palette as ASE and CSS variables, or the type scale as a Figma scale. We will send what you need for a partnership, a listing or a report.
Request a quote See pricingLast reviewed: 24 October 2026. Information on this page is general guidance, not legal advice. Prices are indicative bands for a typical scope and are confirmed in a written quote before any work begins.